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New Holland wins big at 2025 Agritechnica Innovation Awards

by Liaquat Jatoi
September 22, 2025
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New Holland wins big at 2025 Agritechnica Innovation Awards
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CNH brand secures two silver medals for Corn Header Automation and ForageCam™, revolutionizing harvesting efficiency and crop quality.

BASILDON: New Holland, the global agriculture brand of CNH, has achieved a major milestone by winning two silver medals at the prestigious 2025 Agritechnica Innovation Awards. The recognition honors New Holland’s groundbreaking Corn Header Automation system and ForageCam™ technology, both of which are industry-first solutions designed to make farming smarter, more efficient, and more sustainable.

The awards will be officially presented this November at Agritechnica 2025, the world’s leading agricultural trade fair in Hanover, Germany, where innovators from across the globe will showcase the future of farming.

Transforming Corn Harvesting With Automation
The Corn Header Automation system uses advanced AI and automation to optimize corn harvesting. It automatically adjusts multiple header settings as the combine moves through the field, allowing operators, regardless of their experience level, to:

  • Maximize harvesting efficiency
  • Reduce crop loss
  • Lower fuel consumption
  • Save valuable time

The end result? Higher-quality grain in the tank and improved profitability for farmers.

ForageCam™: Smart Crop Monitoring In Real-Time
The ForageCam™ solution introduces next-generation crop monitoring technology for forage harvesting. Using an integrated camera, it provides instant analysis of crop flow and kernel fragments, generating real-time kernel processing scores. This helps farmers ensure complete corn kernel processing, which is crucial for:

  • Improving silage quality
  • Boosting livestock nutrition
  • Enhancing milk and meat production

Commitment To Farmer-Focused Innovation
Commenting on the achievement, Gerrit Marx, Chief Executive Officer, CNH, said:

“We are focused on delivering solutions that make our customers’ operations more efficient and productive, and we are thrilled that our New Holland brand has been recognized with these awards. We are proud to have some of the brightest minds in the industry working to seamlessly integrate innovative technology within our iron.” These latest innovations underscore CNH’s commitment to putting farmer needs at the heart of technology development, adapting to a rapidly evolving agricultural landscape, and helping customers produce more with fewer resources.

Tags: agricultural technologyAgritechnica 2025Agritechnica Innovation AwardsAI in agricultureCNHCorn Header AutomationForageCamNew Hollandsmart farming solutions
Liaquat Jatoi

Liaquat Jatoi

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