Fatima Fertilizer has once again won two prestigious awards at the Pakistan Digital Awards 2025, marking its sixth consecutive year of recognition at this national platform.
The company has been honoured with two awards: Green Digital Advertising Campaign Award for ‘Leading Sustainable Change for Pakistan’ – Sarsabz UNDP Campaign and Best Content of the Year for the soulful Ramadan Campaign: ‘Allah Hu Allah Hu’.
These accolades highlight Fatima Fertilizer’s drive to create change through purpose-led communication, digital excellence and strategic partnerships.
The Pakistan Digital Awards platform is celebrated for its individuality and recognising the brilliance of digital platforms and talent. The awards shine a spotlight on outstanding websites, apps and creators, reflecting the dynamic evolution of public, private and third-sector organisations in trade and communication.
Fatima Fertilizer’s Sarsabz UNDP Campaign, which earned the Green Digital Advertising Award, celebrates a groundbreaking partnership with the United Nations Development Programme, making Fatima Fertilizer, in partnership with UNDP, the first company in Pakistan to adopt the SDGs Impact Framework.
The campaign emphasises how Fatima Fertilizer has mapped its business impact across eight core Sustainable Development Goals (SDGs), demonstrating its dedication to sustainability and community empowerment. From reducing fossil fuel consumption through solar energy (SDG 7) to promoting soil health and biodiversity (SDG 15), the company is embedding sustainability across every facet of its operations.
The second major accolade awarded to Fatima Fertilizer was the Best Content of the Year for its Ramadan campaign, ‘Allah Hu Allah Hu’. In collaboration with acclaimed vocalist Atif Aslam, the brand reimagined the spiritual classic ‘Allah Hu’ as a heartfelt tribute to the essence of the Holy month. Released across Sarsabz Fertilizer’s digital platforms, the video quickly resonated with millions of viewers.
“This dual recognition at the Pakistan Digital Awards 2025 is a proud moment for all of us at Fatima Fertilizer,” said Rabel Sadozai, the director of sales and marketing at Fatima Fertilizer. “Winning the Green Digital Advertising Campaign award for our SDGs-led partnership with UNDP and the Best Content of the Year award for our soulful Ramadan campaign ‘Allah Hu Allah Hu,’ reflects our deep commitment to both sustainability and meaningful storytelling. These awards validate our belief that purpose-driven communication can inspire real change; socially, spiritually and environmentally.”
Fatima Fertilizer’s continued recognition at the Pakistan Digital Awards not only reflects its brilliant brand storytelling and content creation but also its commitment to social good, sustainability and national progress.
